761Finance and Accountancy Briefings
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The Accountancy firm’s guide to capitalising on new business
In this paper, Deltek looks at the best ways for you to manage your resources and attract new business to your accountancy practice.
Company: Deltek | Published: 16 April 2013 | Business Area: Practice Management
Rating: 
4 people found this useful
CCH Social Media Survey 2012: How accountants are using social media
In November 2012 CCH repeated a survey on social media which we first conducted in 2011. Featuring input from 950 accountants, this guide provides in-depth analysis of the findings. Topics covered include accountants' social media usage and six ways for accountants to effectively use social media.
Company: CCH, A Wolters Kluwer Business | Published: 21 March 2013 | Business Area: Marketing Your Practice
Rating: 2 people found this useful
Win new clients with your practice website: Transforming accountants from website novices to online marketing experts
Your website is the public face of your practice. It’s as important as the shop window is to a shop keeper. Geared towards accountancy professionals, this whitepaper looks at how businesses can improve their website and marketing activities to win new clients.
Company: IRIS Accountancy Solutions | Published: 14 March 2013 | Business Area: Marketing Your Practice
Rating: 6 people found this useful
Building customer loyalty in a multi-channel world
Over half of UK consumers own a smartphone – enabling shoppers to research products and make payments at their own convenience. This whitepaper evaluates how businesses can take an optimised approach to enhance customers’ online experience and build greater loyalty in today’s multi-channel world... view abstract
Company: Chase Paymentech | Published: 18 February 2013 | Business Area: Technology Trends
Your practice data - a goldmine for your business
Selling more to your existing customers is one of the easiest ways to increase revenues. Can you mine the data acquired in the course of tax, accounts and company administration compliance work to reveal a wealth of opportunities? This whitepaper explores the potential for mining your practice data.
Company: IRIS Accountancy Solutions | Published: 16 August 2012 | Business Area: Project Management
Rating: 2 people found this useful
Unlocking the power of LinkedIn for Accountants - for senior partners & managers
In this paper, Insight Marketing looks at the benefits of using LinkedIn for your Accountancy Practice.
Company: Insight Marketing | Published: 02 April 2012 | Business Area: Marketing Your Practice
Rating: 5 people found this useful
CCH- Developing an online marketing strategy
Within this paper, CCH provides a helpful step-by-step guide to marketing your company online.
Company: CCH, A Wolters Kluwer Business | Published: 01 March 2012 | Business Area: Marketing Your Practice
Rating: 11 people found this useful
Financial threats: the issues affecting accountancy firms
In this report, Insight Marketing provides a list of the top eight financial threats accountancy practices currently face, plus the marketing solutions to solve these issues and keep your business expanding even during changing economic times.
Company: Insight Marketing | Published: 03 October 2011 | Business Area: Marketing Your Practice
Rating: 5 people found this useful
How relational telemarketing can transform the new prospect pipeline for accountants
In this white paper, Insight Marketing looks at how a well-considered telemarketing strategy can help your business win new clients and increase profitability.
Company: Insight Marketing | Published: 03 October 2011 | Business Area: Marketing Your Practice
Rating: 1 person found this useful
Top nine mistakes accountancy firms make when getting started on LinkedIn
In this paper, Insight Marketing highlights the nine most common mistakes accountancy practices make when using LinkedIn, and explains how to maximise this useful social networking tool's potential.
Company: Insight Marketing | Published: 30 September 2011 | Business Area: Marketing Your Practice
Rating: 1 person found this useful
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