1502Finance and Accountancy Briefings

Marketing Your Practice

Found 47 briefings

Marketing Your Practice

Success Breeds Success

You may think accountancy industry awards are just for those wanting to bang the drum to their braggart rights, but there are some distinct advantages to getting official recognition by your peers. Sage's article studies how accountancy firms can reap the benefits of winning awards.

Company: Sage Group Plc | Published: 03 July 2014 | Business Area: Marketing Your Practice

Short Guide to Selling Your Accountancy Practice

With many accountants having to work for longer than they originally planned, getting the best price for their practice is now more important than ever. So now that you have decided to sell, what is the best way to approach it? Download Sage's guide to find out how to maximise your sale price.

Company: Sage Group Plc | Published: 02 July 2014 | Business Area: Practice Management

Rating: 8 people found this useful

Five steps for marketing your practice

Not sure how to market your practice? Our five-step plan guides you through the marketing process with practical hints and tips to help you start making your practice the one that clients come to first.

Company: Xero | Published: 27 June 2014 | Business Area: Marketing Your Practice

Rating: 5 people found this useful

Effective marketing for accountants: A survey of marketing and business development activity

Accountancy practices engage in various marketing and business development activities to boost client numbers and increase fee income, but how effective are these? To find out, Wolters Kluwer ran an online survey in May and June 2014. This document presents a summary of the 137 responses received.

Company: CCH, A Wolters Kluwer Business | Published: 17 June 2014 | Business Area: Marketing Your Practice

Rating: 4 people found this useful

Promoting your practice with social media and blogging

In the online world, social media channels and online blogs are making it easier and cheaper to have direct, personal, two-way interactions with your clients. This whitepaper studies how you can use social media and blogging to help grow your practice.

Company: Xero | Published: 22 May 2014 | Business Area: Marketing Your Practice

Rating: 3 people found this useful

The rules of engagement: An introduction to the world of Engagement Marketing

When it comes to marketing, the internet changed pretty much everything. Suddenly, anyone and everyone became capable of reaching a global audience quickly and cheaply. Now, online marketing is changing once again - and fast. This paper provides an introduction to the world of Engagement Marketing.

Company: Exact Software | Published: 22 May 2014 | Business Area: Marketing Your Practice

Growing your practice: Top 10 tips for running successful events

Events offer a unique opportunity for tax and accounting professionals to meet with current and prospective clients. From planning the event and inviting delegates to using your contact data and taking follow-up action, our short guide covers all the essential steps in managing successful events.

Company: CCH, A Wolters Kluwer Business | Published: 06 May 2014 | Business Area: Marketing Your Practice

Rating: 2 people found this useful

Why accounting practices need CRM: Making CRM part of your firm's growth strategy

Great relationships are the lifeblood of any accounting firm and a CRM system puts those vital relationships at the heart of your practice. This white paper explains what CRM is, what it can do and the role it plays in achieving sustained practice growth.

Company: CCH, A Wolters Kluwer Business | Published: 03 April 2014 | Business Area: Practice Management

Rating: 1 person found this useful

5 ways to develop your practice - NEW guide

It’s easy to become typecast if the only work you do for clients is their tax return or annual accounts. What more could you offer existing clients? How can you reach out to prospects? IRIS' guide offers tips on building your practice by extending your range of services and winning new business... view abstract

Company: IRIS | Published: 01 April 2014 | Business Area: Practice Management

Rating: 1 person found this useful

Virtual Financial Officers

Some accountancy practices are actively marketing themselves as ‘virtual finance officers’ as an added-value service. Sage's article studies the emerging role of the virtual finance officer and the key benefits for both accountants and clients.

Company: Sage Group Plc | Published: 28 February 2014 | Business Area: Practice Management

Rating: 7 people found this useful

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