1383Finance and Accountancy Briefings

Marketing Your Practice

Found 40 briefings

Marketing Your Practice

Why accounting practices need CRM: Making CRM part of your firm's growth strategy

Great relationships are the lifeblood of any accounting firm and a CRM system puts those vital relationships at the heart of your practice. This white paper explains what CRM is, what it can do and the role it plays in achieving sustained practice growth.

Company: CCH, A Wolters Kluwer Business | Published: 03 April 2014 | Business Area: Practice Management

Rating: 1 person found this useful

5 ways to develop your practice - NEW guide

It’s easy to become typecast if the only work you do for clients is their tax return or annual accounts. What more could you offer existing clients? How can you reach out to prospects? IRIS' guide offers tips on building your practice by extending your range of services and winning new business... view abstract

Company: IRIS | Published: 01 April 2014 | Business Area: Practice Management

Virtual Financial Officers

Some accountancy practices are actively marketing themselves as ‘virtual finance officers’ as an added-value service. Sage's article studies the emerging role of the virtual finance officer and the key benefits for both accountants and clients.

Company: Sage Group Plc | Published: 28 February 2014 | Business Area: Practice Management

Rating: 4 people found this useful

Writing a better business blog

Designed for marketing professionals, Sage's guide outlines five ways to writing a better business blog. In the current environment, it’s far more effective to concentrate your efforts online to reach your target audience. Download this article to find out more.

Company: Sage Group Plc | Published: 25 February 2014 | Business Area: Marketing Your Practice

Rating: 1 person found this useful

Guide for partners: Search engine optimisation

Designed for accountancy practices, this guide provides general advice on search engine optimisation. After reading it, you will be familiar with basic SEO methods, which you can use to optimise your website. The goal is to make it easier for search engines – and customers – to find your site.

Company: Xero | Published: 04 February 2014 | Business Area: Marketing Your Practice

Rating: 1 person found this useful

Practice management: Winning new clients

Running an accounting or bookkeeping practice can be very demanding, and it can often mean juggling marketing and sales to keep the company growing. Sage's whitepaper studies how your practice can expand its potential client base by improving marketing communications and widening its web presence.

Company: Sage Group Plc | Published: 13 January 2014 | Business Area: Marketing Your Practice

Dare to be different: Identifying and utilising your practice's USP

Does your practice have a unique selling point? Having a solid USP allows your practice to stand out from the crowd. This paper examines the value of a solid USP, and how practices can communicate their key strengths to clients to enhance brand equity, customer satisfaction and revenues.

Company: Sage Group Plc | Published: 09 December 2013 | Business Area: Marketing Your Practice

Rating: 1 person found this useful

Controlling your bid team: Essential advice for the FD

A thriving sales team may sound great but a poorly managed bid process can cause havoc with delivery and cashflow. This guide will talk you through some useful strategies to win business without killing yours.

Company: Access UK | Published: 26 April 2013 | Business Area: Practice Management

Rating: 8 people found this useful

CCH Social Media Survey 2012: How accountants are using social media

In November 2012 CCH repeated a survey on social media which we first conducted in 2011. Featuring input from 950 accountants, this guide provides in-depth analysis of the findings. Topics covered include accountants' social media usage and six ways for accountants to effectively use social media.

Company: CCH, A Wolters Kluwer Business | Published: 21 March 2013 | Business Area: Marketing Your Practice

Rating: 3 people found this useful

Win new clients with your practice website: Transforming accountants from website novices to online marketing experts

Your website is the public face of your practice. It’s as important as the shop window is to a shop keeper. Geared towards accountancy professionals, this whitepaper looks at how businesses can improve their website and marketing activities to win new clients.

Company: IRIS | Published: 14 March 2013 | Business Area: Marketing Your Practice

Rating: 7 people found this useful

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