Finance and Accountancy Briefing

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Virtual Financial Officers

Overview

To many SMEs, their accountant isn't just the person that collates tax and end-of year figures. Clients can expect a lot of their accountant; seeing them as the go-to figure if ever there is a monetary crisis, or if they are in need of business guidance.


It isn't enough for accountants to have just rudimentary knowledge of the way in which clients run their companies - some practices are actively marketing themselves as ‘virtual finance officers' as an added-value service.


Sage's article studies the emerging role of the virtual finance officer and the key benefits for both accountants and clients.


 

Tags: Marketing, Practice management.

Rating: 7 people found this useful

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